Smarter Business Marketing – Stop Falling Into the Marketing ‘Do Over’ Trap

I recently spent two full days with a Private Platinum Intensive client and discovered something that astonished me. After carefully considering everything she had created or delivered in the past few years it became crystal clear she was sitting on a goldmine she didn’t even know she had.Not surprising since she, like many of the women entrepreneurs I mentor, have trouble appreciating the value in what they’ve already done. Instead, they think they have to start over, reinventing everything in order to create the income they desire.If this sounds like you, then let me reassure you: with a few simple tweaks you’ll likely have a fresh, new way of offering your products or services. Trust me, revamping what you have will save you a ton of time, energy and money compared to creating everything from scratch!So, how do you know if what you’ve already created or delivered is worthy of repurposing? Here’s a quick checklist of some common ways to repurpose what you already have, giving your brand and your offers a much needed facelift.1. Turn a Live Teleseminar or Workshop into Your Signature System
My private Platinum Intensive client had been delivering the same teleseminar for years. Problem was, by making herself too available at a fairly low price point she was sabotaging her opportunity to leverage her time into higher-end “Platinum Style” programs.The solution was simple: Turn the teleseminar into a home study course, offer it to past teleseminar attendees at a special introductory rate, and then launch it to her main list. This one action frees her up from delivering teleseminars during evening hours when she would rather spend time with her kids. It gives her a signature system info product she can sell from her web site or when speaking, and it instantly boosts the value of her time. She is now charging what she’s worth and working more personally with higher-end clients.2. Transform Free Teleseminars into Preview Calls to Launch a New Program or Service
More than one of my Platinum clients has been guilty of giving away too much information for free. This hurts the attempt at “positioning” themselves as better appreciated (and better paid!) experts.Ladies, please don’t think that to fulfill your desire to help others means you have to give your services away!
What works is to apply the principle of leverage, which means wisely using your free calls to fill paid programs. Offering less of you means your clients will want you more at a higher level.3. Bundle All Your Solo Teleseminars into a Valuable “Collection”
I bet if you look at your online library you’ll see you’ve delivered a wealth of teleseminars, written dozens of articles or taught a variety of classes. One by one, this content may not have significant value but, bundled together, can make a fantastic info product you can sell or use as a bonus with other services.Here’s a Quick Tip to Get Started Leveraging Your Information into Products or Programs
A simple way to get started is to create an “inventory” of every teleseminar title or program you’ve given (free or paid). Add to it your article titles, workshops and any other seminars you’ve given. Pretty impressive list, isn’t it? Next, decide how you want to repackage your knowledge. Remember that your goal is to offer less of you at the free or frequently-delivered levels so that your clients will want MORE of you at the more exclusive, higher-paid levels.

How to Choose the Best Jewelry and Watches?

Are you interested in purchasing a new watch? This is an important decision as you will need to find an accessory that will really add value to yourself. There are some criteria that you will have to respect when purchasing a watch or a jewel. The aim of this article is to provide you some more information on this topic to help you take the best decision.First of all you should consider your dress. Whenever you are purchasing jewelry or watches you should always make sure that it is suited to your clothes. This is because not all watches or jewels will match your dress and you can end up with an unpleasant surprise. This is why it is advised that you wear something close to the dress that you will be wearing at the party before purchasing your accessories.


It will also be important that you take into account your personality. There are some people that may look great with a particular accessory but another may look weird. Do not make the mistake of buying jewelry or watches just because they are merely fashionable. Instead it is important that you buy jewels that match your personality. Take adequate time to try the watches or the jewelry. It might also be interesting for you to bring a trusted friend along in order to get some feedback.You should also take your budget into account. We all want to have the most exciting jewelry or watches but we should be realistic. If it is beyond our budget then we should forget it. There is no point in breaking the bank in order to buy an accessory that you will be wearing only once in a while. You will end up being more profitable by investing the money in some other items.


You should exercise caution when purchasing jewelry and watches. It is easy to succumb to impulse buying and purchase something that does not match your personality and only for it to finish at the back of a cupboard. There are even people that buy such accessories in order to feel accepted by their peers. It is important that you avoid such mistake at all cost.

Could Now Be the Time to Start Up a Domestic Services Franchise

Domestic Services franchise businesses make excellent recession tough businesses in the UK. Owing to the reality that numerous domestic services are necessities its possible that any franchise opportunity in this industry will flourish since there is continuous need due to services breaking down or requiring service.Domestic Services franchises cover a variety of services for example:-

Domestic Cleaning Franchise opportunities
Domestic premises always require cleaning whether it be general house cleaning, carpet cleaning, upholstery cleaning and other such services.

Handyman Franchise opportunities
Theres always odd jobs that need doing in the house and finding a handyman is not as easy these days as it was. Specialist handyman franchise opportunities have been formed which provide for this marketplace.

Kitchen Service Franchise businesses
Kitchen services such as oven cleaning cover the sort of jobs people put off forever and having another person do it for them is an desirable offer. Kitchen door replacement franchise opportunities can give a facelift to a kitchen which is in need of a sprucing up.

Utility Franchise opportunities
Gas and Electrical services are more and more regulated and there is a perpetual requirement for people with the training to perform home electrical and gas servicing and maintenance.


As with any business investment, when looking into taking on a Domestic Services Franchise business its prudent to carry out your research properly:-
What is it you enjoy doing? Study the selections and see what works best for you. You can see our %LINK3% section for a helpful variety of franchise businesses.
Take time to assess your funds and savings… what are the franchise costs and setup charges involved in the franchises for sale that are of interest to you
Make contact with the franchisors which attract you and discover everything you can in relation to their systems.
Organise to go to the franchisors head offices and get some insight into their operation and backup facilities.


Pick up a list of franchisees that you can chat to regarding each franchise. This will usually provide you a reasonable, on-the-ground view from those people who are operating the franchise system as a lifestyle.
Ensure you are up to date on the legal side of investing in a franchise by talking to a professional franchise lawyer.
A good number of the major banks have franchise departments… get in touch with them to discover what funding and facilities are offered.
In conclusion, make your choice and commit yourself to the necessary training and working the established system.

Budget Travel and Hotel Considerations – Travel Industry Making Changes To Compete For Consumers

If you are like most Americans, you having difficulty saving money while prices are rapidly increasing; things like college tuition, food and fuel. So, when it comes to traveling you are looking to shave off costs and find ways to travel on a budget, and well, no one can blame you for that. What you may not be aware of or have not considered is that in the travel business; everything from airlines and rent-a-cars to tourist destinations and hotels are trying to find better ways to accommodate the budget traveler.


For instance, many airlines have had their fuel prices boosted to record costs and many family budget and business travel hotels are making changes in management and in their operations. Recently, Choice Hotels named a new COO and President; Stephen P. Joyce, 48. Additionally they named a new Executive VP of Global Branding. Why, because they know that they must hold their American clientele and find ways to cut costs, while still attracting their overseas travelers who are paying in high valued currencies.There are many ways to cut costs in traveling and staying on a budget and hotels, rental car agencies and airlines are working very hard to compete for fewer travelers with fewer dollars, while still retaining a profit. Easier said than done, especially when jet fuel has almost tripled in cost since 2000 and recently the number of families traveling on vacation is being cut by a good 35% this summer, all due to cash strapped consumers, credit crisis and outrageous fuel costs. Airline Industry analysts are predicting one or maybe two major airlines filing bankruptcy in 2009 and some hotel chains have pulled back construction of new hotels in many locations.